610 CLEMATIS

610 Clematis, West Palm Beach   A downtown urban residential property near City Place in West Palm Beach, 610 Clematis was developed by BAP Development and Willy A. Bermello of Miami. Thanks to a unique creative positioning, the 246-unit 610 Clematis was sold out in the early 2000’s before construction commenced. McGuire utilized the graphic stylings of a celebrated New York-based Cuban artist and fashion illustrator – Reuben Toledo – who had never done any work in real estate, to create a “Holly Golightly-Breakfast at Tiffany’s” look for ads and brochures. They were an instant hit, enabling the property to stand out from its competition, and soon were copied by others in the marketplace.

610 Clematis Spread Ad Campaign 

610 Clematis Fulfillment Package                  

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