Programmatic Digital Advertising has revolutionized the media buying process. We now bid on ad placements in real-time through multiple DSP’s and filter audiences by age, gender, income, geography and interests.

As your campaign rolls-out, we use instant analytics to make on-the-fly adjustments moving resources where they are most productive.

The result is more effective marketing spends and ROI, a significant increase in conversions, and campaign executions measured in hours, not months.

Geofencing technology enables us to target audiences by “fencing” areas on the map with GPS precision. This gives us the opportunity to target customers visiting any physical location or attending any gatherings, such as conventions, sporting events, or your competitors.

When a prospect enters a geofenced location, their IP address is recorded, and we can then target them with your messaging for up to 30 days.

McGuire Digital can use traditional street address mailing lists and match them to plat lines for specific properties. This allows us to create an individual geofence around a single address. In fact, we can have up to 1 million individual geofences in a single campaign.

We call it Digital Direct Mail. We can capture every digital device (phone, tablet, computer and smart televisions) that are within each fence. No paper, no printing and no postage is required. Plus, we can retarget those devices for up to 30 days.