THE RITZ-CARLTON CLUBS
The Ritz-Carlton Club It was McGuire Marketing’s pleasure to create the branding for the new Ritz-Carlton Club, a nationwide fractional club with locations in San Francisco, Bachelor Gulch, Aspen Highlands, Jupiter, Abaco and St. Thomas. With intense involvement over five years, McGuire, under guidance and leadership of John Fitzgerald and Tina Necrason and marketing managers at the various clubs, produced the look, the messaging and the branding for this new concept in fractional ownership which quickly grew to be the standard-bearer for the industry. At the time it was the largest and most successful fractional club in the U.S.
The Ritz-Carlton Clubs Corporate Ad Campaign

The Ritz-Carlton Club, South Beach Ad Campaign

The Ritz-Carlton Club, San Francisco Ad Campaign
The Ritz-Carlton Clubs Corporate Ad Campaign – Time
The Ritz-Carlton Club Corporate Brochure
The Ritz-Carlton Club, South Beach Direct Mail Campaign

The Ritz-Carlton Club St. Thomas Ad Campaign

The Ritz-Carlton Club, South Beach Ad Campaign

The Ritz-Carlton Club, San Francisco Ad Campaign
The Ritz-Carlton Aspen Highlands Spread Ad Campaign
The Ritz-Carlton South Beach Fulfillment Kit
Main Brochure
Floor Plans
Invitation Box and Invite