THE RITZ-CARLTON CLUBS

The Ritz-Carlton Club   It was McGuire Marketing’s pleasure to create the branding for the new Ritz-Carlton Club, a nationwide fractional club with locations in San Francisco, Bachelor Gulch, Aspen Highlands, Jupiter, Abaco and St. Thomas. With intense involvement over five years, McGuire, under guidance and leadership of John Fitzgerald and Tina Necrason and marketing managers at the various clubs, produced the look, the messaging and the branding for this new concept in fractional ownership which quickly grew to be the standard-bearer for the industry. At the time it was the largest and most successful fractional club in the U.S.